Who am I?
Hi! I am Mingda.
I am a product designer who firmly believes in these following principles:
Design tools do not matter as much as his knowledge of HCI principles, empathy of users, and the ability to design for different types of users without relying on those tools.
Any product, regardless of its scale, needs a product strategy. Given limited business constraints, features should be implemented based on their level of impact, their costs, and the needs of key stakeholders and the most common segment of users. Having a product strategy allows me to balance the needs of the business with the needs of the users.
Design decisions should always be data-driven (numbers!), no matter the size of the organization. This very often involves user research, which allows designers to develop empathy for their users. This may be limited at certain smaller organizations, but it should be prioritized at all times to ensure customer satisfaction and product success.
Designs as a final product should not simply created by the designer or a team of designers, but instead by a cross-functional team consisting of stakeholders from all facets of the organization: design, research, product, engineering, and business.
What do others have to say about my work?
"I think it's safe to say this effort was the most significant and meaningful effort to re-imagine the booking and client management experience ever done at DaySmart.
The concepts demonstrated (yesterday) represent a great leap forward for our UX and provide a glimpse of our future. I'm really glad I got to see it, and very grateful to your team for what was obviously a concerted and thoughtful effort."
- Steve Martin, Chief Marketing Officer - DaySmart Software
"Mingda clearly demonstrated his passion for user-centric design through both his work and the conversations we had. Specifically, he was intrigued by the process of building an engaging and intuitive experience for users...Mingda is an outstanding and meticulous UI and UX designer. Not only that, he has shown himself to be an essential team player during AgroSphere’s agile development process."
- Patrick Hogan, NASA World Wind Project Manager